2011年5月10日火曜日

宮崎?前田畜産、八王子に精肉店「スウィートポーク」-初の直営小売り /東?

 前田畜産(宮崎県都城市)は11月29日、京王高尾線?山田駅近くに自家農場の肉を扱う精肉店「前田さん家のスウィートポーク」(八王子市緑町、TEL. 042-621-4129)をオープンした。(八王子経済新聞)

【画像】 期間限定で「スウィートポーク」の試食も実施

 宮崎を中心に農場8カ所、豚舎94棟を抱える同社。今回、自家農場で育てた豚肉を扱う
専門店として八王子へ出店。同社初の直営店となる。「家族を中心に40年くらい豚を養ってきた」と店舗責任者の前田初子さん。「宮崎はしばらく口蹄(こうてい)疫で大変だった。店を昔から開きたかったこともあり、この機会に始めることにした」。

 初出店の地として八王子を選んだのは、タレントの所ジョージさんがきっかけ。「テレビを見て八王子
に何か作っているらしいということで、近くに行こうかなと…」と前田さん。その後、出店を進めるに当たって、インターネットで調査をしたり現地の不動産店を訪ねたりする中で印象はさらに良くなったという。

 「スウィートポーク」は甘いを意味する「Sweet」と麦を意味する「Wheat」から成る造語。霧島山系の水を与え、麦類を多く配合した飼料を使う Perfect World rmt
などこだわった点を言葉としてまとめた。「麦は甘くて臭みのない肉になる。オリゴ糖を与えると肉に甘みが出る」。輸送の際にも冷凍を行わず、チルドの状態で店に届けるなどこだわった。「扱っているものはどれもおすすめ」と前田さん。

 オープンに合わせ、24日から「ブヒッター」の名でツイッターも始めた。語尾に「ブー」をつけ、「兄弟が1万
6,000頭になったブー。みんな名字は前田だブー」など店や農場に関わるものだけでなく、「ツイートしすぎて痩せそうだからご飯食べてちょっと寝るブー」など日常的なツイートも行っている。

 「自分の養っている豚を安く売れたら。豚だけにトントンでいければいい」と前田さん。「今後はメンチカツなど総菜もやっていきたい」と意気込む。


 営業時間は10時?19時。水曜定休。


【関連記事】
関連写真:オープン当日は「スウィートポーク」の試食も
肉のテーマパーク「東京ミートレア」に新店?近江牛使ったギョーザ提供(八王子経済新聞)
六本木にスペインバル?タパス30種以上、スペイン産ワイン50種をそろえる(六本木経済新聞)
那覇に二郎系ラーメン店?朝5時開店、
麺の太さや量で一番目指す(那覇経済新聞)
前田さん家のスウィートポーク


引用元:ff14 rmt

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